The "blue-chip project" effect in the NFT market is indeed intensifying asset concentration. Data shows that 82% of trading volume is concentrated in just 11% of projects, with top collections like CryptoPunks and Bored Ape Yacht Club dominating due to high floor prices, brand power, and celebrity endorsements. Whale activity further skews liquidity toward these established assets, creating a feedback loop where wealth consolidates among a few premium projects. While blue-chip NFTs offer perceived stability, their high entry costs and market dominance marginalize smaller projects, reducing diversity and innovation. This trend mirrors traditional markets, where blue-chip stocks centralize capital, but in the volatile NFT space, it risks exacerbating inequality and stifling broader adoption.