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Ben 🟪
@benersing
Category defining start-ups take a pre-existing human behavior and productize it while adding a trust layer: Amazon -> shop quickly and cheaply Google -> search for information Facebook -> share and see life updates Uber -> call a nearby friend for a ride AirBnB -> crash at a friend’s place instead of a hotel
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thehilker 🎩↑🥱
@trh
This is an excellent insight. ðŸ§
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