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As the market for handmade crafts becomes more competitive, artisans face pressure from mass-produced goods. The challenge is to find a niche within a modern consumer society that values unique, sustainable products. Handicrafters must emphasize the personal touch and storytelling behind their creations, which mass-produced items cannot replicate. To survive, artisans must build direct connections with their audience through social media and online platforms, focusing on the quality, uniqueness, and craftsmanship that define handmade products.