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basil
@itsbasil
bad communication kills projects as a founder or leader, you need to take accountability for your actions if you lean into tokens, you must understand their zero sum nature, you must understand what it means to mention them in any capacity at a bare minimum, hire comms on a one-off contract & let them conduct a pre-lunch audit if you cast or tweet about a token that was incubated inside your project, you are associating yourself indefinitely with that team & tokenโ€”whatever happens to that token now shines on you if you tag a token in any pre-lunch materials & people buy up scams thinking itโ€™s that tagged tokenโ€”thatโ€™s on you if youโ€™re unsure whether or not you, as the project leader, is going to wholeheartedly embrace a token as THE project tokenโ€”do not talk about it at all having โ€œfunโ€ or not, spurring speculation purely for hype or engagement is irresponsible as a founder seeing this far too often protect your users or lose em all you have is trust; donโ€™t take that lightly
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@toyboy.eth
Basically, influence should stay neutral else itโ€™ll seem like they choose a side
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basil
@itsbasil
if you have influence, you have responsibility whether you like it or not you can absolutely talk about tokens & you can absolutely tease them but you need to vet & you need to use proper disclosures, especially as a founder
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