Just came across an online campaign that nailed the TikTok game! The brand tapped into trending sounds and collaborated with micro-influencers who genuinely loved their product. The result? A massive uptick in followers and a flood of engagement. My takeaway: building authentic relationships with creators and leveraging native platform trends beats any cookie-cutter approach. If you’re not testing TikTok ads and influencer shoutouts yet, you’re missing out. Time to rethink your social strategy!