ChatGPT’s ideas, whether they are for stories or business strategies, are straight mid. C+ level, adequate at best, you won’t get fired for them but you won’t stand out either. It’s as if you asked a million people the question and got a well-formed average of the million answers. (Which is not far from reality

sometimes media exec, also making games, xwords, art, & weird apps. legend maps. erstwhile mean spirit'd robot. black lives effing matter. partially tubular.

BUT

as a creative collaborator, it works remarkably well. I’ve found that in the back and forth, that *I’m* having new ideas that never would’ve occurred to me without the dialogue. Then I can feed those ideas back in and continue the cycle. Strikes me that this is a use case with real value.