this may be a more durable and long term use case too.

imagine a tokenized mr beast video, kendrick track or pg essay: they’d have longer attention curves and people actually might want to own them because they like the content. 

the shift of mcap expectations gets us closer too.

gonna be interesting to see each piece of content with its own market, but in today’s ecosystem, nothing would have time to go viral. we’re in that phase where no one consumes long-form anymore, it’s all 15 second reels

question is: would fans hold, or just flip for a quick buck? onchain content clicks when royalties go to those who contribute every time the asset gets used. and for fans, we’re still far from them wanting to collect something digital just for the sake of having a copy of it