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Tom Beck
@tombeck.eth
I finished a new essay, "Farcaster is a Car" which I'm submitting to the @kiwi Farcaster 2026 writing contest. It tackles the question of marketing and growth by reimagining what social media could be. The ideas were inspired by Nassim Taleb's insight that new forms of technology have a tendency to fix problems introduced by previous technology. It got me thinking: what problems in Web2 social media can Farcaster fix? The answer I came up with was context collapse. In this essay, I draw on an analogy between Farcaster and the early automobile, from historical, practical, and cultural angles. Using crypto (and AI) technology, Farcaster has the potential to unlock a "mobile self," turning users into builders who can create their own contextual experiences while maintaining continuity across the web. https://paragraph.xyz/@driftless/farcaster-is-a-car?referrer=0x33514A171B0eC657a0237Dd388fAA4f39eE2a2E4
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Danica Swanson
@danicaswanson
So glad to see you're participating in the contest! I was hoping you would. Excited to read this. In the meantime I'll give it an algo boost. ;)
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Tom Beck
@tombeck.eth
Thanks, Danica! I saw it in the return on attention group chat (which I need to catch up on!) and I had a rough draft about Farcaster and the early automobile sitting in my Obsidian—figured it could be fun to write!
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