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@tokito
🥊 The Story of an NFT Collection, Briefly Launch and Initial Success On July 23, 2021, an NFT collection was launched and sold out in just 20 minutes on Ethereum. It was one of the first collections to receive widespread media coverage, even earning its own column in The New York Times. At launch, the mint price of an NFT was 0.03 ETH. Period of Uncertainty In 2022, internal conflicts arose within the project's team. Initially, there were plans to release a game, a token, and a book, but none of these were realized. This led to disappointment among early investors and the community, putting the project at risk of stagnation.
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tokito
@tokito
A New Era: The Arrival of Luka Stenzler In April 2022, well-known entrepreneur Luka Stenzler acquired the rights to the collection and all associated assets for 750 ETH. Following this acquisition, the project underwent a major revival: 🔲 An aggressive marketing campaign was launched. 🔲 A full-scale media hub was created, attracting major brands and influencers. 🔲 The project’s social media presence saw explosive audience growth. 🔲 Large-scale events and parties were held, strengthening the community effect. Bringing the Brand into the Physical World On August 10, 2022, original NFT holders gained the ability to license their digital assets for the creation of physical toys ♥. Shortly after, these toys were released for sale and became the best-selling plush toys on Amazon in the "Soft Toys & Baby Toys" category.
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