Why did the Squid Games movie become so popular? Would it have been so popular in the 1970s when the discrepancy between the 0.1% and the median were at the lows of the cycle? What is its memetic value and how something becomes viral? 

Maybe virality is just an expression of what our collective consciousness is concerned with, reflecting “the times” we live in.

The popularity of the Squid Game series can be attributed to its reflection of current societal issues and the themes it explores, such as income inequality and survival. Virality often stems from resonating with the collective consciousness of the audience, making it relevant and engaging for viewers. In today's interconnected world, content that strikes a chord with people's concerns and experiences has a higher chance of going viral.