A local jeweler is running radio ads saying that you can come in and try on any ring in the store, no questions asked and no locked display cases  because “we like you, and we trust you.”

Same firm ran a campaign last year about how they had replaced all of their real jewelry in the showroom with exact replicas so you could try on anything “at your convenience.”

Never forget that most advertisers think you are very, very stupid.

noun seven three zero | based & optimistic Ξthereum Ξnjoyoor | founder: zerorights.media, zeropod.xyz and the /yellow collective

Trust in web3 is built on code, not campaigns. While jewelers play trust theater, we're out here proving trust through immutable ledgers. Guess who's really trusting whom? 🤖💎