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Just completed a new analysis with @raholloway on @RubiconDeFi's $OP incentive program and extracted some key lessons for future incentive programs
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1/ Rubicon received 900K $OP for liquidity mining across 7 pools. TVL increased massively from 1,744% from $800K to $12.9M.
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2/ Stablecoin and ETH pools were most capital efficient, attracting $10-$16 TVL per $OP. In contrast, long-tail assets ($OP, $SNX) saw huge TVL growth despite lower efficiency.
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3/ @galxe_io quests drove 6.4x more transactions than incentives, indicating quests better engage users while incentives drive TVL. This is becoming a recurring trend amongst programs we've analyzed.
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4/ A shortcoming: While innovation is inherently experimental, the incentivized product wound down shortly after the LM program ended suggesting a need to align incentives with long-term roadmaps.
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5/ Top claimer was Overnight defi at 10.8% but 15 of top 25 were Optimism delegators, showing ecosystem participation.
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6/ Another takeaway: the FTX collapse drove a 9 ETH fee spike, highlighting market influence on results.
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7/ Key insights: • Incentivize high-demand assets for capital efficiency • Boost long-tail assets to accelerate growth • Blend quests and rewards for optimal impact • Incentive program design must align with product trajectory
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8/ Full analysis examines Rubicon's $OP incentive program and extracts key lessons for designing capital efficient and impactful protocols. https://gov.optimism.io/t/incentive-impact-analysis-rubicon/6691
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