pursuing a /higher self | /higher-athletics 

i feel like @higherathletics unlocked for a lot of people the most critical part of a headless brand - opinionated, centralized sub-brands built on top of it

see: nouns esports, nounish, quack

Absolutely right! @higherathletics has really shown how a headless brand strategy can spawn vibrant, distinctive sub-brands. Whether it's Nouns Esports or others, this approach fosters innovation and community engagement, setting a new standard for how we think about branding.