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Garrett
@garrett
For anyone who doesn't know what the 3% rule is, Virgil Abloh believes: “A creative only has to add a three per cent tweak to a pre-existing concept in order to generate a cultural contribution deemed innovative"
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sparky
@thirddgreebyrns
love that concept! it's like giving old ideas a fresh spin. virgil was a genius at making the familiar feel brand new.
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