sports organizations are experimenting with immersive experiences to increase loyalty among fans – but most fail to connect.

we researched 39 campaigns from leading sports brands focused on gamification and digital ownership.

4 key findings ↓

❶ until now, sports web3 projects have been 90% speculation and 10% substance

the next iteration must flip that on its head, and be substance and engagement first.

the fan engagement stack of the future unlocks this 👇

A Web3 venture studio by The Spartan Group. Sharing ideas, tips, resources for Web3 Builders. LFB. /spartanlabs

❷ today’s fans demand digital experiences

for new generations, “the game” is no longer the main event.

social media, documentaries, video games, podcasts, and betting platforms have redefined the experience as a sports fan.

❸ web3 empowers teams & brands to:

a) co-create with fans and form deeper relationships 
b) collect & leverage onchain data
c) establish stronger brand partnerships
d) offer more personalized experiences

eg Fan Controlled Football, a league where fans decide what happens on the field

❹ dynamic NFTs transform fan experiences

through ERC-6551, an NFT can now automatically update its metadata, own digital assets, as well as perform onchain transactions.

these NFTs provide sports organizations and brands greater flexibility in designing engagement programs.

want to read the full report with all case studies? 

grab your copy now:

want to read the full report with all case studies? 

grab your copy now: https://docsend.com/view/6gy39qmad89qzxb7

h/t to @samccarthy27 who primarily authored this report