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.@coopahtroopa.eth’s post made me think about a convo I had yesterday.

talked to my irl friend about clanker marketing stuff. was also fun to catch up and hear about her work, which began as a substack and has ballooned into something much bigger 

made me think how profoundly different our industries are from one another, and really how far behind we are ~culturally~ 

she has achieved far more cultural relevancy, has more reach (her network is honestly insane), major press coverage etc 

clanker has generated more revenue, way more financial rewards for users

I don’t know where we both are in terms of users, but her socials get more engagement

article about her work: https://www.nytimes.com/2025/02/07/business/emily-sundberg-feed-me.html

https://x.com/Cooopahtroopa/status/1908081146342097110

1/2

(1/3) Some thoughts on a very thought provoking thread:

- the best businesses in crypto lean into financial degeneracy (Memecoins, NFTs of last cycle, Perps, Exchanges)

- A small percentage of the population is naturally drawn to this

- Efforts to break out of this cohort and attract new users is not working

- Our impact in this space is thus capped to degens, which wreaks havoc on builders asking existential questions like “Does the work I do matter?”

- The existence of competing “good enough” Tradfi products makes most of crypto’s use cases irrelevant for normies. In fact, crypto is currently “worse but different”, which means it is a discontinuous or disruptive innovation. Unlike AI though (another discontinuous innovation), the technology is not good enough. It’s still too expensive, too risky, and too clunky to compete with normie products

- imo, pursuing normies at this juncture is the Siren’s Song for builders in crypto. It will lead you astray

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