neither of these approaches will attract net-new token buyers. neither gives tokens any context, consumers are never presented with a reason to buy a token, or given a sense of what it is they will own.

consumer crypto's biggest mistake would be to assume that new consumers care about tokens at all. they don't, tokens are irrelevant - totally and completely - they lack any signification outside the speculative domain.

crypto doesn't have a UI problem, it has a crisis of meaning. that crisis is exactly why the market on the right has plenty of users - pump is born from existential crisis, it exists within it happily, and its users don't care. not caring is the point.

but we're maxxed out on nihilism, we'll need to offer something more vital & fulfilling if we want to attract more normal users via sleek consumer crypto apps

Until the token aspect of crypto works invisibly behind the scenes, people will continue not to care and we will continue to yell at them how important it is until morale improves.