Farcaster

marketing

Over the past year, several of my personal marketing initiatives have strategically leveraged the concept of "cringe"—a phenomenon where elements initially perceived as awkward, embarrassing, or uncool are recontextualized to become desirable or even trendsetting. 

I root myself in the deliberate embrace of the unconventional, Consider, for instance, the trajectory of subcultures like furries—a topic I explored in great depth, unlike most outsiders that enter this subculture with a sense of humor and irony, I went in with nothing but an open mind and looking to learn deeply about the world of furries. I don’t look down on what is “cringe”.. I aim to find beauty in every subculture. that means taking the time to research and opening myself up to judgment.

Much of my work operates as a form of social experimentation,

by intentionally engaging with the boundaries of cultural acceptability, I seek to explore whether it’s possible to reframe narratives and shift collective perspectives.. [part 1]

From the moment I joined this platform, I was acutely aware of its preexisting demographic and cultural nuances.. Despite this understanding, I deliberately chose to present myself within a more "urban" context, it’s a part of who i genuinely am, but i’m also an educated troll. it was a bit of a calculated experiment to observe and document the dynamics of when I  presented as a “naive city kid”. The outcome, unfortunately, aligned with predictable patterns of bias and condescension. 

I make no claims to genius, nor do I feign naivety; rather, I am intrigued in the social mechanics of perception and hierarchy. it was fascinating to witnessing how far individuals on here will go when they perceive someone as a "joke" or as inherently beneath them. 

these experiments, while often revealing uncomfortable truths about human behavior, serve as a lens to me to examine the intersections of identity, prejudice, and social performance in crypto! 

That said, im rebranding both personally and professionally.

ℑ❤️𝔱𝔶𝔭𝔬𝔤𝔯𝔞𝔭𝔥𝔶 + 𝔟𝔯𝔞𝔫𝔡 𝔡𝔢𝔰𝔦𝔤𝔫. 
ℑ 𝔤𝔬 𝔟𝔶 𝔏𝔞𝔪𝔟𝔠𝔥𝔬𝔭, 𝔤𝔯𝔞𝔭𝔥𝔦𝔠 𝔡𝔢𝔰𝔦𝔤𝔫. ᯅ 

fashiǒn snoop. ⭑ .ᐟ

support you in whatever you choose and love you for exactly who you are

thanks for making this place a bit more interesting, edgy, and fun xx

helping build farcaster | surfing @ venice, ca | eating @ gjusta / gjelina | “lucky me, lucky mud”

aww thank you Ted, ur a light ☀️

I plan to keep interesting and edgy for sure but I would like to be more mindful / in control of perception