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When "users already know and have an account on our site" is your company's moat, and the paradigm changes, and "accounts on websites" is no longer the consumption mechanism of your audience (Frames is), where is your moat? Frames drive competition up Thats why they're great for users & will change the internet.
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@ted
agree — also Frames offer an incredible distribution channel for people building apps / clients on top of Farcaster; you don't need to route people to a different app now, you can build and monetize within the Warpcast app.
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