Are NFTs Dead? Not Even Close—Here’s What You’re Missing in 2025

In 2021–2022, the NFT game was all about vibes and speculation. But in 2025? The focus is on utility, interoperability, and ownership rails.

Projects like:

- Pudgy Penguins -> bridging toys to blockchain through Target & Walmart
- Doodles -> building media IP with real-world reach
- Zora & Manifold -> giving creators full-stack minting infra
- Parallel & MapleStory Universe -> actual gaming ecosystems with NFT integration

These aren’t just jpegs anymore—they’re Web3-native platforms redefining how IP, assets, and user engagement works across industries.

The next bull run for NFTs won’t be driven by profile pictures (PFPs). It’ll be powered by:

- Licensing rails (OverpassIP, Story Protocol)
- On-chain data identity (Lens, Farcaster Frames)
- Phygital experiences (like Pudgy Toys x zkSync)

These layers are selling shovels in the new gold rush—and the best part? Many are under the radar of most retail users right now.

Tat Thang

@tatthang