Tara Fung
@tara
If you weren’t at the @boysclub brandnew conference yesterday, you missed out. But never fear, here’s a recap of some of the highlights 💡
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Tara Fung
@tara
1/ My fave session was @li , who kicked off the day and in only 15 minutes she shared a framework that has been percolating in my mind ever since. It starts with there being 3 categories of crypto products.
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Tara Fung
@tara
2/ Category 1: Crypto as The Why. Bitcoin was designed to be stateless money. Another example is memecoins. This targets degens. Category 2: Crypto as The How. In this category, crypto is obfuscated entirely. Think Blackbird.xyz. The consumer target here is mainstream.
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Tara Fung
@tara
3/ But the third category is 🤩. Category 3: Only with Crypto This category are products that can only exist because of crypto, taking advantage of things like global payment rails, composability of onchain identities, the creation of new markets. Example here - @cryptothegame
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Tara Fung
@tara
4/ @dee then took it away (Social) media & marketplaces are merging 🤝 Think wormhole🌪️, where these two are folding into one another More & more social media apps are becoming key platforms for commerce The “mint” button is the equivalent of the “superlike” for a new generation of superfans
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Tara Fung
@tara
5/ Emmett Shine & storytelling He shared Web3 has taken both visual inspiration from web1 & language inspiration (technical & confusing language) To cut through, we should treat brand storytelling like we’re writing a children’s book for adults Keep it simple, even when conveying complex, nuanced topics
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Tara Fung
@tara
6/ @jess and crew talked about what’s needed to realize the promise and potential of a new consumer internet: - better products - more seamless on and off ramps - more accessible language
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