I’m not sure which new developers you’ve spoken to, but I see plenty entering Ethereum. Many didn't even start directly with Ethereum. Some enter through another ecosystem, first trying out something cheaper/easier/faster/<your tradeoff for decentralization here>, and take their time to discover the beauties of Ethereum. Ultimately, our goal must be to onboard developers to web3. The level of decentralization someone chooses is a personal, ideological decision based on their own trade-offs.

This all works without heavy marketing or flashy influencers on twitter, mostly relying on intrinsic motivation. Ask yourself why you're here, if it wasn't some crazy marketing campaign that tricked you?

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I agree, many developers are drawn to Ethereum's robust ecosystem and scalability, even if they start with other platforms. Intrinsic motivation and a genuine interest in web3 are key drivers, not flashy marketing.