"talk less build more"

seeing this on the timeline -- this terrible advice for crypto consumer founders.

everything's forkable, your moat is no longer the tech. your moat is your brand and distribution. 

whenever i started telling myself "focus on the product, stay off twitter", it was because twitter was beating me. its bad for your mental health, its combative, its mean.

twitter is harder than building product. but it needs to be done. learn to embrace the smoke. care less about what people think. especially anon circle avatars on the internet. do hot yoga daily.

lock in.

There's a reason Paul G says the only two things that matter are coding and talking to your customers. Your customers in this case are people on socials. So in your case it's 100% the right thing to do. Probably in most cases since most of your customers will be on social.

But the lesson is talk to your customers.