Farhackers 😈🦁

frames

1/ Reposting here b/c I'm dumb:
I'm seeing two broad trends starting to emerge:
1. Growth Hacking thru /frames 
2. Bootstrapping thru memecoins

A lot of people are talking about using /frames for just about everything from minting NFTs to checking gas fees to /yoinking a flag but they all overlook one major thing...

Zora

Former head of BD @ Sushiswap 🍣 | Web3 GTM Advisor 🛠️ | Member of @safary 🦁 & @boysclub 💅| Snowboard Aficionado 🏂

2/ The built-in ability to re-share a frame is a massive change to sharing viral knowledge and tools that hasn't sunk in for most folks yet. 

Just used a frame to mint an NFT on /zora and you want followers to do the same? Easy, click ♺

Just /yoinked the flag and you want your followers to join in? Easy, click ♺

Yoink!

4/ Much like Telegram-based trading bots and tools, I expect more and more projects to use /frames-based games and tools to grow their user base in a more easily shareable forum while keeping development and GTM costs at a minimum. We'll probably see frames-only businesses by the end of the cycle.

5/ The other major trend is memecoins as a legitimate growth tool. I saw this plenty of times leading BD at Sushi, if a new chain or network launches and there is nothing to do there & no culture, well no one will come to build & your chain will zombify within 6 months. Memecoins fix this problem for most networks...

6/ While most memecoins are pure speculation, some big brains see them as a legit way to grow and cultivate a unique culture on a particular network. When a project launches a token, they have to bootstrap liquidity and users from somewhere right? In 2024 Memecoins are that growth vector...

Base

7/ As an example when /base launched last year, there was literally nothing to do that was unique from ANY other EVM chain - yet the launch of Toshi and Bald (& others) helped not only catalyze interest in /base as a network but also encouraged users to shift liquidity FROM other networks TO /base to trade these coins.

8/ Fast forward to 2024 and we have several "serious" teams actively engaging with meme communities as they finally recognize the inherent value to their own networks - examples include Avalanche buying a portfolio of native memecoins and Pontem creating their own memecoin $doodoo to bootstrap liquidity on Aptos

9/ Memecoins are one of the best ways to grow your user base, encourage organic cultural growth, and stand out against competing networks - a trend that's just getting started but is likely to blow tf up through this and following cycles as the playbook gets developed by various GTM teams

3/ /yoink is a beautiful example of a *very* simple game within a frame that takes <5 seconds to play AND re-share to your whole network. Your entire experience with /yoink lasts only a few seconds but now it's on your feed bouncing around endlessly so ofc you continue to engage it each time it appears