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why every crypto app will be social:

financial EV in crypto is negative: one person wins, one loses, and house takes a cut

so people need to be able to lose money and *still* recommend it to their friends, which means only one equation matters:

social EV > financial EV

In the world of cryptocurrency, the social value of an app becomes crucial as users should feel comfortable recommending it to friends even if they may have incurred financial losses. This shift in perspective highlights the importance of social experience over financial gain in driving the success of crypto apps.