
Tom Stern π©
@stern
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The internet had porn.
Bitcoin had Silk Road.
Snapchat had disappearing nudes.
YouTube had pirated clips.
NFTs had cartoon apes.
Every breakthrough starts as a punchline.
But those early use cases proved something deeper:
β
The rails worked
β
The protocols scaled
β
The users showed up
NFTs are now following that same trajectory.
At Rarible, I work with brands building loyalty, rewards, and community.
Most donβt care about NFTs.
They care about portability, CRM integration, and direct user value.
Theyβre looking for ownership infrastructure.
NFTs just happen to be the right format.
My latest post breaks down:
πΌ Why every major tech had a taboo phase
π Why NFTs = the .pdf of ownership
π§ Whatβs already working (Coachella, DVin, Alvara, Sound)
π Whatβs coming next: loyalty, credentials, identity, access
You wonβt say βI minted an NFT.β
Youβll just say βI have access.β
And the format will be doing the work.
π Read it here: 2 replies
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