Tom Stern ๐ฉ
@stern
How Stakeholder-Centric Models Are Replacing Product-Centric Strategies: https://bullstern.substack.com/p/web3-gtm-paradigm-from-product-centric Web3 fundamentally rewrites the relationship between projects and users. Here's why traditional GTM fails in token ecosystems and what successful protocols must do instead ๐งต๐งต:
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Tom Stern ๐ฉ
@stern
1/ In Web2, customers care about product value. In Web3, users are stakeholders who evaluate both immediate utility AND long-term token appreciation potential. This dual-value proposition changes everything about how we approach go-to-market strategy.
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Tom Stern ๐ฉ
@stern
2/ After analyzing successful protocols like EigenLayer, Base, and Optimism, I've identified five critical pillars that Web3 projects must implement for effective GTM:
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Tom Stern ๐ฉ
@stern
3/ ๐ฃ๐ถ๐น๐น๐ฎ๐ฟ #1: Mission-constrained flexibility Unlike Web2 pivots that alienate users, Web3 projects must allow product evolution while maintaining unwavering commitment to core values. Rarible shifted to NFT infrastructure while keeping "creator empowerment" as their north star.
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Tom Stern ๐ฉ
@stern
4/ ๐ฃ๐ถ๐น๐น๐ฎ๐ฟ #2: Token-weighted community governance Projects must implement mechanisms like quadratic voting to prevent whale domination, ensuring governance reflects genuine community consensus. The stakes are higher when users own governance power.
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Tom Stern ๐ฉ
@stern
5/ ๐ฃ๐ถ๐น๐น๐ฎ๐ฟ #3: Algorithmic narrative defense When sentiment directly impacts token value, protocols need to deploy on-chain verification bots to combat FUD with verifiable data. MakerDAO's real-time reserve audits during Terra's collapse = masterclass in crisis management.
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Tom Stern ๐ฉ
@stern
6/ ๐ฃ๐ถ๐น๐น๐ฎ๐ฟ #4: L2-native partnerships Growth increasingly depends on strategic collaborations. Projects must pursue partnerships with Layer 2 solutions through: a) Gas fee grants b) Shared security models c) Co-marketing pools
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