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Tom Stern 🎩
@stern
Three essential components of a successful airdrop: novelty, transparency, and user input. Part 1: 1/ Novelty: The airdrop must have a unique mechanism through which tokens are distributed. A prime example of this is Blur, which gave users box rarities with different amount of $BLUR inside. Revealing an "epic" box felt like winning the lottery. Crypto twitter quickly became filled with graphics of the number and tier of boxes they had received. 2/ Transparency: The airdrop must provide ~some~ insight on how a user can maximize their allocation. Using only Blur gave you a 100% loyalty rating guaranteeing at least one rare box. Blast Gold is just as simple: the more dapps you use, the more gold you earn with gold being 50% of the airdrop. 3/ User Choice: The airdrop must require users to make decisions that positively or negatively impact their token allocation. On Blast, users must choose between spending their ETH on dapps to maximize gold or leaving it staked to maximize points.
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Tom Stern 🎩
@stern
Part 2: 4/ If you look at "failed" airdrops, it's easy to see why the community was upset. LayerZero "failed" because they provided no context on why a user received "x" tokens. Eigenlayer rewarded Pendle YT holders less tokens than native Eigen stakers. 5/ In contrast, Ether.fi made season one clear, compensated stakers accordingly, and provided an entire framework for StakeRank. Early users had the opportunity to mint one of 10,000 "Ether.Fan" NFT's which provided a multiplier on earned points. I hope more airdrops allow users to influence their allocation in novel and transparent ways moving forward. We can do better!
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