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mark mollé
@marmo.eth
“Product‑market fit” in crypto is an inanimate notion in an already intangible digital world. What all crypto projects need is a peer-to-peer conceptual brand: an abstract peer-to-peer promise that humans grasp intuitively, triggering the emotional desire to take action; plus a concrete expression of the action they can take to obtain the glorious bounty of that peer-to-peer promise. Features, utilities are important for the to improve the concrete expression, but they don’t frame the peer-to-peer promise (neither do traditional branding and marketing techniques, logos, colors, and even names, which tend to be stuck in the inanimate product positioning era). That’s my nudge to @farcaster @dwr.eth and the broader cryptosphere. And huge shoutout to @j4ck.eth and @stephancill who actually made and delivered upon the peer-to-peer promise that made me a daily active member of the farcaster family. Both of these torchbearers should be given infinite invites!
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Stephan
@stephancill
I love this conclusion. Before you achieve/get/find product market fit you need to make a promise to your users and your product ends up being the medium through which you deliver the promise. I think figuring out what that promise is is something that founders tend to skip over, especially if they start from the technology side. And critically that prevents people from relating to them and their products
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mark mollé
@marmo.eth
yes! thanks for putting that so succinctly. took me so much longer to get to that point.
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