Web3Marketing

Gone are the days your boss will be asking you to “make it go viral”.

They’ll be asking you to make it mint out instead.

Social media managers must start to look beyond likes and impressions and embrace new metrics to understand user engagement. 

Here are some new potential KPIs from Farcaster and The Arena:

1️⃣ The number of holders, floor price, & trading volume of a brand's Arena ticket to measure demand and trust.

Ex. Reprotocol's ticket volume (We launched on The Arena today btw ✨)

Marketing & Community at @reprotocol 🔺️ steph3doteth.twitter

2️⃣ Tips & wraps received to measure the impact of a post. 

Ex. High-performing post by Avalanche on The Arena

3️⃣ The number of followers & posts in a brand's Farcaster channel to measure community activity and interest. Top casters list also helps identify who's the most active in the community channel.

Ex. Lyra's channel on Farcaster

4️⃣ The number of mints to measure conversion.

Ex. Base NFT

5️⃣ The number of members and posts in a gated/private chatroom to measure community activity (Ticket holder channel on The Arena and group chat in Farcaster)

Ex. Token-gated Sappy Seals community channel

6️⃣ Lastly, the overall engagement in a Farcaster frame (Did the user click all the way through, was there a drop off, etc)

Ex. Base’s QR code frame

Change is hard, but we must adapt 🫡 Which metrics do you see yourself using?