"Useful gets adopted. Beautiful gets shared-" Greg Eisenberg via Twitter.
 
As AI makes every product functionally identical, design is what creates the emotional moat. The medium isn't just the message anymore. It's the manifesto.

When everyone has access to the exact same AI tools (ie digital cameras and lenses in photography), it's not what the product does that matters. It's how it makes people feel. 

Fashion is v much this way too. $10 tshirt and $100 tshirt do the exact same thing right? But often ppl FEEL very different feelings about the quality or just what it means to own and wear each.

So what’re we building and more importantly, why?