Trends that will drive sport content in 2025!

1. AI-Powered Innovation
By 2025, 80% of companies will adopt intelligent automation in their operations, including sponsorship strategy. This advancement enables brands to understand audience preferences more deeply, bring time efficiency to their decision-making, and ultimately create opportunities for more meaningful partnerships that connect with the right audiences at the right moment.

This transformation in sponsorship decision-making represents a fundamental shift in how brands approach partnerships and the trust being placed in data and technology to influence their direction of travel. Success in this new era requires combining data-driven insights with strategic thinking to create partnerships that deliver authentic value.