Founders

A message for the founders out here.

I got a colleague into DeFi yesterday. Told him to start with a lending protocol. I recommended LayerBank. He called me back and said he googled it and did not get jackshit of what it is. 

Googled it myself. 
Realized Web3 is not yet ready for the masses.

Marketing is key.

Web3 marketer. Head of lots of stillborn, but cool projects. Blockchain for direct democracies. Hat stays on. Host of /shift

You’re right that this won’t get them the next million customers. 

However, it helped them get early backers & the customers actually ready to use the product, Today.

Copy can be extremely challenging in early founding years because you need missionaries to start yet evolve over time.

How would you rewrite it?

Chief of Staff at Meso, setting the industry standard for fiat <-> crypto rails in the Phantom wallet. Advising Mesa, who are building music contracts on Base.

I think I'd start by dropping the 'EVM-compatible rollups and Layer2s' extra bit. I does not add much value, even for the missionaries, who, anyways, will not take long to figure it out.