To create our brand appeal to buyers and consumers alike, we need a long-term, multi-pronged approach. You can see the success that countries like South Korea and India have experienced in their own economies, by pushing their cultural agenda globally, with phenomena like K-Pop and Bollywood. This has created avenues for companies like Samsung, LG, Tata, and Reliance to succeed in the international arena.

Bangladesh must first contend with the lack of information that exists out there about our country—the general western individual is unlikely still to be able to identify Bangladesh or where and what it is. To do this, we need visionary government programs to export and promote our culture, heritage, and products.