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Although interest in sustainable living is growing, high prices remain a barrier for many consumers. To make eco-friendly products more accessible, businesses should focus on affordability through cost-efficient materials, government incentives, and scalable production. Educating consumers on cost-saving aspects of sustainability—such as reduced energy bills from eco-friendly appliances or the longevity of quality products—can also encourage adoption. Retailers can offer discounts for sustainable choices, and subscription models for reusable goods can lower upfront costs. By positioning sustainability as both an ethical and economical choice, brands can drive widespread adoption among budget-conscious consumers.