Cardano and Barcelona Football Team Start New Collaboration
FC Barcelona and Cardano have launched a new partnership aimed at strengthening fan engagement and expanding the blockchain ecosystem. The new initiative pursues three main objectives: increasing fan engagement, strengthening on-chain transactions, and expanding the Cardano ecosystem.
The project will run on Cardano’s Andamio platform and will use AI and Web 3.0 technologies to improve fan engagement. Fans will also be able to earn tokens and NFTs as rewards by participating in real-life Barcelona projects and learning skills in areas such as gender equality and environmental sustainability.