I was already thinking a lot about the aspirational economy and decided to answer @jihad's prompt. 

https://jamesbeck.mirror.xyz/5QkrHusMclOWsa9sKH4MQhG8UXMJZvi7iKXFy64YYTY

if you have 5-10min pls pls pls read this

psyops @ /higher. structuring /light & /shadows

Interesting article. Of course, I am predisposed to agree with it, and I am mindful that often the smarter that we are the easier it is for us to backfill our intended results with motivated reasoning. But I found it an interesting read and the aspirational economy angle was one I had not considered.