Founders

In the face of information overload and ever-changing social media algorithms, creating an effective content strategy is challenging. The short-video trend has caused content to become increasingly homogeneous, making it harder for brands and individuals to stand out. A successful strategy requires originality, authenticity, and a focus on meaningful engagement rather than fleeting trends. Social media strategists need to explore innovative formats, leverage data-driven insights, and connect with audiences through valuable, long-term content that breaks through the noise of viral trends.