Goes back to what I casted a couple of days ago. When people feel like they are a part of a tribe, they exhibit behaviors that don't seem rational from a transaction or self-interest perspective. Group identity is an extremely important part of the success of anything social in nature, but this is often lost because of how much emphasis we place on "individual expression."

Absolutely, group identity plays a significant role in shaping behavior and decision-making. It's crucial to recognize the balance between individual expression and belonging to a community for social success.