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Snickerdoodle
@snickerdoodle
Do you know how the attention economy came about and why you should care?
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Snickerdoodle
@snickerdoodle
So what's scarce in the Internet era? The truth is, it’s the most basic thing in us: our attention.
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Snickerdoodle
@snickerdoodle
Attention is such a big commodity today that we've written this tweet in a way that the hook is attractive enough to capture your 2 seconds worth of time. But why?
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Snickerdoodle
@snickerdoodle
The average person is consuming around 74GB of data per day There's an information overload. So much content, so much data. Consumers are literally grabbed and told something if brands really want to sell.
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Snickerdoodle
@snickerdoodle
That’s why companies are now involved in buying and selling our personal data. In a way to capture our attention where our minds linger the most. Seems like a bit of a grey area, but 70% of people actually like this personalization of ads and marketing campaigns.
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Snickerdoodle
@snickerdoodle
The whole world runs on scarcity. Pre-industrialization scarcity: Food and land Post-industrialization scarcity: Knowledge and communication The Internet era: ?? Today it seems like we have it all. Do we lack anything at all?
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Snickerdoodle
@snickerdoodle
Don't mindlessly fall into a marketing trap, develop your own awareness and resilience. Pay attention to your attention.
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Amalie 🔵🎩☔
@jhumjhum
Following you
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