Snickerdoodle
@snickerdoodle
Here's a quick recap from our "Smart Cookies" interview with @dawufi yesterday. If you missed the space, tune in here! https://x.com/i/spaces/1jMKgmLpdvmJL
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Snickerdoodle
@snickerdoodle
There are 2 main challenges Web3 marketers are facing today. First, Web3 audiences are small and distributed. Second, Web3 audiences are hard to target and track. Web3 identity lives on a spectrum. @dawufi calls it "Fractional Identity" and speaks about the unique challenges for marketers. At heart, we have more power than ever as consumers to be who we want to be, whenever and wherever we choose. Personas are just as powerful in Web3. @farcaster marketing is on marketers' minds right now, but how do you succeed here? @dawufi has a few key tips: a. Look Before You Leap b. Be Authentic / Don't Be a Dick c. Connect Through Channels While it's easy to posture, you'll be rewarded for being authentic and true to yourself and the ecosystem at large Channels are a key feature of @farcaster and present great opportunities for learning and reach.
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Snickerdoodle
@snickerdoodle
Tune in every other Tuesday for "Smart Cookies" our weekly interview series with the leading experts in modern marketing https://x.com/i/spaces/1djGXNNoRQBxZ
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