Here's a quick recap from our "Smart Cookies" interview with 
@dawufi yesterday.

If you missed the space, tune in here!

Aurarchitect for /opacity --
host of vibe check podcast 
▶️ https://pods.media/vibe-check
❄️ icebreaker.xyz/dawufi
👀 seemore.tv/free/fc/dawufi

Here's a quick recap from our "Smart Cookies" interview with 
@dawufi yesterday.

If you missed the space, tune in here! 
https://x.com/i/spaces/1jMKgmLpdvmJL

A sufficiently decentralized social network. farcaster.xyz

Helping turn your data into dough.  Makers of /sharetoearn. Hosting /farirl. Cast frames from snickerdoodle.com and earn!

There are 2 main challenges Web3 marketers are facing today.

First, Web3 audiences are small and distributed. 

Second, Web3 audiences are hard to target and track.

Web3 identity lives on a spectrum. @dawufi calls it "Fractional Identity" and speaks about the unique challenges for marketers.

At heart, we have more power than ever as consumers to be who we want to be, whenever and wherever we choose. Personas are just as powerful in Web3.

@farcaster marketing is on marketers' minds right now, but how do you succeed here?

@dawufi has a few key tips:
a. Look Before You Leap
b. Be Authentic / Don't Be a Dick
c. Connect Through Channels

While it's easy to posture, you'll be rewarded for being authentic and true to yourself and the ecosystem at large

Channels are a key feature of @farcaster and present great opportunities for learning and reach.

Tune in every other Tuesday for "Smart Cookies" our weekly interview series with the leading experts in modern marketing

Tune in every other Tuesday for "Smart Cookies" our weekly interview series with the leading experts in modern marketing

https://x.com/i/spaces/1djGXNNoRQBxZ