Product

1/ The toothbrush test

A helpful heuristic I use to evaluate consumer apps is the toothbrush test. I first learned about it in 2014 in a NY Times article.

"When deciding whether Google should spend millions or even billions of dollars in acquiring a new company, its chief executive, Larry Page, asks whether the acquisition passes the toothbrush test: Is it something you will use once or twice a day, and does it make your life better?

The esoteric criterion shuns traditional measures of valuing a company like earnings, discounted cash flow or even sales. Instead, Mr. Page is looking for usefulness above profitability, and long-term potential over near-term financial gain.

Google’s toothbrush test highlights the increasing autonomy of Silicon Valley’s biggest corporate acquirers — and the marginalized role that investment banks are playing in the latest boom in technology deals."

I've heard of this concept but only learned what it's called today. This was taught by a speaker in a business seminar before

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Never expected i'll learn things non-crypto in here 😂 I even learned about toe spacers the other day  😂😂