Cryptocurrency in big sports! 🏀 🥎 🏈 ⚾ 🏓 

The number of sponsorship deals this year has still not returned to the level of three years ago, but the surge in activity suggests that crypto firms are gradually returning to the sports space.

The most popular financial transactions in the world used by crypto companies this year were football (10 transactions) and e-sports (seven transactions). Next come motorsports (three deals), cricket (two deals) and basketball (one deal).

The most active sponsors remain the American crypto exchanges Crypto.com, Coinbase and Kraken. In 2023 and 2024, they were joined by the Polkadot and blockDAG blockchains, as well as the cryptocurrency sports betting platform Thunderpick.