New MAU data in TMA shows a sharp drop in many categories:

🔻 Games (-36%) and TON games (-35%) are losing active users. Could be due to fading interest in Play-to-Earn models and lack of fresh mechanics.

🔻 Crypto (-26%) and NFTs (-29%) are also down, reflecting the general cool-down of Web3 products in Telegram.

🔻 Education (-69%) and Entertainment (-51%) have the biggest drops, hinting at a shift in user priorities.

But it’s not all bad! 🚀

✅ Productivity (+59%) and dating (+40%) are the only categories with growth, confirming the trend towards practical and social use-cases.

📌 Bottom line: Telegram Mini Apps users want real value, not speculative tools. The future is in utility services, AI tools, and new social interaction formats