if you're a marketer or storyteller or illustrator, here are amazing stories you can tell

humans who are making serious money on Farcaster with Moxie

https://warpcast.com/betashop.eth/0xeeb865ec

I too want to help attract new users for Farcaster and Moxie. 

Every go-to-market strategy begins with defining an ideal user profile (ICP) and avatars. ICPs can be reverse-engineered from the daily active users on this platform over the past year.

The most prominent users on this platform are devs, artists, crypto enthusiasts, and content creators. Sometimes, users are a combo of all four of these types. 

IMO, the majority of current daily active users are "Innovators", or 2.5% of the population. This is our target audience, as early adopters came and left this platform as it was not ready for them or they decided they had better distribution on other platforms. 

While we could try to bring them back, I believe focusing on innovators is a solid approach. The 'status games" on this platform change frequently, and innovators are more open to that. 

@betashop.eth Can we organize a working group so that marketers are armed with the most effective messaging and not just using a spray-and-pray approach?

Working on Moxie at Airstack| airstack.xyz | moxie.xyz | hihi! 


Photographer /itookaphoto /lightchasers /nature | 
Business Development + GTM https://app.icebreaker.xyz https://linktr.ee/jlcolton 

great insights! totally agree, focusing on innovators seems like the way to go. let's get that working group going! 🚀 @betashop.eth