Founders

Continuous vs Big Bang marketing?

Should startups regularly promote updates to their app and maintain a level of awareness in their target market?

Or is it better to make a huge update and then drive as much attention at that moment?

Will continuous bids for attention drown out the features that could resonate?

Building /nounspace | Founding Member /atxdao | Creating community and good vibes wherever I go.

I feel continuous marketing helps maintain a steady presence and keeps your audience engaged, but it runs the risk of overwhelming or diluting key messages. On the other hand, a 'Big Bang' approach can create significant buzz but might miss out on building long-term awareness. Ideally, a blend of both—consistent updates to maintain relevance, punctuated by major launches—could strike the right balance. It keeps your audience informed and excited without the risk of overexposure.