It is incorrect to think of /zora as an Artist/Creator Tool (even if it technically still is one), like it was in previous years. They are in a different category now. More accurate "comparison" would be something like Lens/Orb.

Zora’s evolution is basically a textbook example of @cdixon.eth’s  “come for the tool, stay for the network”.

The creator tool had a natural onchain network effect with collectors, so we started to build around that emergent network. 

Follow train of thought for ~2 years and you end up with Zora today.

Crypto/web3. Author of Read Write Own

readwriteown.com

That makes sense for corporate networks, but why would anyone "stay for the (Zora) network" when the network is open and the tools are gone?