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Shira Stember
@shira
Founders & Builders: quick gut check needed! I'm working on how I describe Byron+Five. If you needed help growing your project, would this resonate? 馃敼 Who we are: @byronfive is a Growth Studio for Emerging Tech 馃敼 What We Do: 1锔忊儯 We build crypto flywheels that scale 2锔忊儯 We offer GTM strategy & execution powered by Brand & Ops 馃敼 We help Founders when they need: 鉁旓笍 A brand that stands out & builds trust 鉁旓笍 Complex ideas translated into compelling narratives 鉁旓笍 Marketing that drives awareness & partnerships 鉁旓笍 Founder-led marketing that actually works 馃 Do you want to learn more? What鈥檚 missing? Drop your thoughts (don't be shy) 猬囷笍
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Dave Shake
@daveshake
Flywheel is a design heavy term that requires product integration. I immediately think that it鈥檚 marketers that don鈥檛 understand product when they say they can create them. Perhaps break down what you actually do a bit more?
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Shira Stember
@shira
Really appreciate this perspective! Here's how I think about building growth systems: First, I embed with teams to deeply understand: - Core product value & differentiation - User motivations & pain points - Market landscape / competition - Roadmap / goals Then I help build: - A brand narrative that authentically reflects the product value while resonating with user needs - An execution strategy that creates continuous feedback loops between users, product, and marketing I used the term 'flywheel' because I focus on building self-reinforcing systems where marketing isn't just broadcasting. I think of it as an ongoing conversation that shapes both product and marketing decisions going forward. Every product & social touchpoint is an opportunity to demonstrate value and strengthen your brand.
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Dave Shake
@daveshake
As a good marketer should! Thanks for the detailed explanation. I鈥檓 going to shoot you a DM. Would like your perspective on something.
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