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Your brand is built in every moment. How you speak about it, your website copy, logo, investor decks, social posts, IRL interactions, hiring, product design, technical choices, partners, etc...
Every moment either strengthens or weakens your brand. The challenge is keeping it consistent. The consistency helps to build confidence with your audiences (investors, customers, partners, users, team) that they know who you are, what you do and why they are interested. 0 reply
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