ted (not lasso)
@ted
team-led marketing always wins. as brand accounts become meme or announcement hubs, personal brands are now the strongest proxy for teams. we've seen it here already: - @nonlinear.eth, hypersub - @segall @henri, privy - @aneri @jessepollak, base - @cojo.eth @ba, ponder - @fredwilson.eth @jaredhecht.eth, USV
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Shira Stember
@shira
While working in tradfi on the brand team I had to really push to get permission to have employees in our marketing and to include their thought leadership content in our channels. I still think they have a tight grip on things today, but LOVE that startup/VC/crypto land has fully embraced founder/employee led marketing.
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